|
approach seems, Elliot finds, to reduce distractions, improve attentions, remove uncertainty, enhance accuracy, and reinforce memory impression. In its own area, the sound of the human voice has been shown to be of great value. There is social satisfaction involved. Cantrill and Airport found that people prefer, two to one, to hear news on the radio rather than to read it in a paper and nine-to-one to hear a speech rather than read it. Elliot notes, however, that the role of habit must be considered in this argument of audio vs. visual, for people adapt to shifts. Elliot found that memory was better after broken or serial presentation. The advantage, he concluded, seems to lie in the distribution of learning and in repetition. Another of his conclusions is that education shows in the difference in memory. College groups usually remember more than non-college groups. The explanation offered is that they see more relations and their associational capacities are stronger. Tests to determine the differences in memory capacities between the sexes were inconclusive. In some areas men were shown to remember more than women, but the combined visual-auditory advantage was not so significant for men. The possibilities that women listened to the radio more, or were less well educated, were offered as explanations. The impact of television since these tests were conducted may reveal different results. Elliot suggests that perhaps the reason for the advantage of audio over visual stimuli lies in the fact that during audio experiences no time is spent examining. |
|||
|
