THE LOGIC OF SLEEP-LEARNING: Page 21

place the English word ahead of the foreign word. New, challenging, interesting material is easier to retain than dull, static, or uninteresting data. Frequently something that seems unavailable for recall (like every one of 1000 new words), will be recognized and understood when the student is confronted with the necessity for recognition. It is not advisable to try to learn two unrelated subjects in one night; the second subject can diminish or cancel out the first in what sleep-learning psychologists call retroactive inhibition. Good results in sleep-learning lead to still better results in sleep-learning. It is not surprising that this discovery has also been channeled into the do-it-yourself movement so popular today. Sleep-therapy can now be purchased on a self-development basis. Recordings leading to 'complete mind power' and 'personality integration* are on the market. A radio and TV psychologist, offers a course of ten nocturnal messages for success, and finds that subconscious acceptance of suggestions of positive ideas outdistances positive thinking on a conscious level by far. He says the fundamental concept is that you are what you think you are, and sleep-suggestion can make you think of yourself as you would really like to be; then you awake and act accordingly, having, through sleep-therapy, changed your idea of yourself. He offers a great deal of evidence, among which is a case history of an unhappy draftsman who, after years of dissatisfaction, switched to selling and earned more in a week than in three months at his former job.