WHAT IS SLEEP-LEARNING?: Page 7

custom of the countries to be infiltrated. They learned quickly and thoroughly. An oil company in Arabia employs sleep-learning for teaching English to its native employees and Arabic to its American staff. In 1955, Canada's Department of National Defense used sleep-learning in the training of Royal Canadian Air Force personnel. These men scored consistently higher than a control group of non-users. Business has been quick to recognize how sleep-learning can help build up sales. The Wall Street Journal of March 14, 1958, reported on a group of corporations using sleep-learning self-confidence-development sales courses to bolster the effectiveness of their salesmen. This approach has also proved invaluable to many who must remember special technical facts or figures. A railroad dispatcher memorized the entire passenger train schedule of the Union Pacific Railroad in 10 days. A post office employee memorized the postal zones of 16,000 streets. A television announcer memorized commercials accurately and quickly and remembered them at will while on the air. A production executive in a large advertising firm memorized nearly 600 telephone numbers of frequent usage. Unusual and successful experiments in sleep-teaching are reported by a professor who taught Greek to his five-year-old child by whispering in his ear as he slept; by a pastor whose eleven-year-old son memorized four pages of poetry overnight (while the rest of his class learned two pages in a week); by a man who taught his